Traditional forms of advertising have become less and less effective in reaching consumers (who have hundreds of channels to choose from and the ability skip advertising via DVRs and internet streaming). As a result, advertisers rely on branded content to increase exposure and to create stronger ties between the program and their product.
Branded entertainment is not simply product placement – we couple brands with entertainment in a natural way that will speak directly and sincerely to your desired demographics.
At Contemporary, we use our event marketing skills to create live events that embody our clients’ content. We create a meaningful, engaging and eyeball-worthy program that integrates the brand message to the public-at-large through social media platforms, internet channels, and television programs.