Experiential Marketing

BARREL OVER NIAGRA FALLS

Publicity stunts have been a part of the marketing mix for centuries. In fact, in 1878 the phrase PR Stunt entered the dictionary as “an unusual or difficult feat requiring great skill or daring; especially: one performed or undertaken chiefly to gain attention or publicity.”

The challenge is to design an event in a way that the message is integral rather than buried. Publicity stunts feed on the public and medias’ insatiable need for the offbeat and new. This is why stunts need creativity and novelty. That’s what we help you do.