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Contemporary 50 – Medusa Logo

As you may know, 2018 was a huge milestone for Contemporary – our 50th year in business! While searching through old memorabilia last year we found a framed t-shirt with our original “Medusa Head” logo from the 60’s. Unsurprisingly, we didn’t have a digital version so we tasked our new Art Director, Sierra Hughes, with creating a vectored file to bring the logo back into rotation. This is just one of many amazing projects she’s working on for us, and we can’t wait to show you what she can do for our clients!

Here’s Sierra’s step-by-step breakdown of the entire process:

  1. This is the original t-shirt:
  2. I took a high-quality image of the logo from the shirt, imported to Photoshop and changed it’s dimensions to a perfect circle. Because the logo was hand drawn, the proportions of the circle may have been off. The logo had also been distorted due to the wear and tear on the t-shirt.
  3. This is  the same image, B&W and crisp, without the red circle that I was using as a reference. This is when I imported it into Illustrator.After importing the image into Illustrator, I used a Wacom drawing tablet to draw along all of the black lines.
  4.  There were some spots that bled together due to the age of the shirt, for example, the “M” in “Contemporary” and the edge of Medusa’s hair. I decided to separate all of these pieces in order to manipulate the shapes into their original placements. I decided to trace the letters to keep the authenticity of the hand-drawn, non-perfect original logo. I also filled the outlines in to make everything a solid shape. Much easier to move around and more visible.
  5. Here is the final version! I changed the colors to what was on the original version. Made the red as saturated as possible.

 

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