Experiential Marketing
Reaching the Unreachable...
As the effectiveness of broadcast, digital buys and the near impossibility of reaching millennials is questioned, more and more companies are turning towards the bright spot in the ad world: experiential marketing.
We have been on the forefront of this discipline for decades. Through one-on-one, face-to-face brand activations, we craft meaningful experiences that resonate with target audiences. We combine immersive experiences, live events, well-trained staff, and social and digital platforms to engage and activate consumers where they live, work and play.
Our results enhance perception, spread awareness, drive trial and lift sales.
Some recent events
Everclear
Once relegated as the main ingredient in frat bathtub punch, Everclear has become a serious tool for the modern mixologist. The brand is now used to produce craft infusions. Using the international Tales of the Cocktail trade show as our HQ, Contemporary created an apothecary-styled environment that brought the brand promise “Make It Your Own” to life. A nationally-recognized mixologist guided sold-out sessions of bartenders, bar managers, and bar owners from around the world through the process of using Everclear in liqueurs, bitters, and house-made spirits.
Exotico Tequila
Capitalizing upon the brand’s unique label design we brought Día de Muertos to characters to life (pun intended) in key accounts. The brand activation included a product exclusive bar call, free cocktails, distribution of recipe cards with online activation overlay and an in-account instant win where winning UV code on the cards were revealed by our characters and prizes awarded on the spot.
H20+
This line of beauty products builds on a legacy of innovation by combining the latest skin care technology and hydrating power of pure water. In partnership with Disney, Contemporary delivered underwater-themed sampling environments at concert venues for product demonstrations and sample distribution. Our environment at the Hollywood Bowl even included a waterfall projection screen. Our relationship with H2O+ continues in 2018 with a large-scale pop-up spa in Palm Springs.
Some brands we work with...
- AT&T
- Bud Light
- Disney Channel
- Grey Goose
- Shell
- Turner Classic Movies
- Rebell Yell Whiskey
- Exotico Tequila
- Everclear
- Marriott
- Pearl Vodka
- and more...